Published by Todd Bush on May 30, 2024
Entering the US clean fuels market: Haffner Energy Inc. is open for business
Vitry-le-François, France - May 29, 2024, at 6.00pm (CEST)
Haffner Energy Inc. is now open for business in North America. The new entity is a subsidiary of Haffner Energy, provider of competitive clean fuels solutions with 30 years of experience.
>> In Other News: Nel ASA: Receives Purchase Order From Alperia Greenpower SRL for Hydrogen Fueling Equipment in Italy
"The US market is a very promising opportunity for us," says Marc Haffner, Haffner Energy co-founder and CEO of Haffner Energy, Inc. "Our unique clean fuels production technology converts any biomass, making it biomass-agnostic. Biomass is not only essential for the development of liquid clean fuels, it is also an abundant resource in the United States. In addition, the federal funding program for new renewable energy projects under the Inflation Reduction Act (IRA) is creating favorable market conditions."
"In particular, demand for sustainable aviation fuels (SAF) is very strong in the United States. We are already exploring the possibility of developing SAF production units with local players," he points out.
A family company co-founded by brothers Marc and Philippe Haffner 30 years ago, Haffner Energy designs and supplies innovative decarbonization solutions for mobility and industry. Its technology, based on biomass thermolysis and protected by 80 international patents, can produce Sustainable Aviation Fuel (SAF) as well as renewable hydrogen, gas, and methanol. It is compatible with EU mandates.
According to the U.S. Department of Energy’s 2023 Billion-Ton Report (BT23), the United States can sustainably produce more than 1 billion tons of dry biomass (including food waste, municipal solid waste, agricultural and forest wastes, manure, algae and energy crops). Such quantity could almost satisfy, for example, the production of enough SAF to meet today’s global demand for aviation fuels.
Haffner Energy’s approach is about powering a circular economy that generates revenue and job creation. In this context, an MoU was signed in March with Washington State-based Hexas Biomass, Inc. with a view to developing joint projects on marginal lands.
With the support of Business France agency and its Cleantech Booster USA program, Haffner Energy started growing its visibility in the U.S. last fall. Its value proposition was quickly identified when the company was selected by innovation hub Greentown Labs in Houston. It has been hosted there since November 2023.
In addition, Haffner Energy is a member of ARCHES H2, California’s initiative to accelerate renewable hydrogen projects. The company has also joined HyVelocity Hub, a collaborative of energy companies and research organizations working to advance the clean hydrogen ecosystem in Texas and Louisiana.
Marcella Franchi, former SVP North America, and Nathalie Ionesco have been spearheading the company’s representation efforts in the United States. “Our clean fuels solutions have been exceptionally well received so far in North America. We are currently developing several SAF and renewable hydrogen projects, in Texas and California particularly,” indicates Marcella Franchi, now global Chief Marketing Officer and Head of SAF at Haffner Energy.
In the first quarter of this calendar year 2024 alone, Haffner Energy was featured at several top-tier energy industry events in the U.S., including the MIT Energy Conference and the CERAWeek. It was short-listed also as a finalist for Reuters Events Energy Transition’s Global Energy Transition Awards. Laureates will be announced on June 25th, 2024, at a ceremony in New York.
Haffner Energy designs, manufactures, supplies, and operates biofuel and hydrogen solutions using biomass residues. Its innovative, patented thermolysis technology produces Sustainable Aviation Fuel, as well as renewable gas, hydrogen, and methanol. The company also contributes to regenerating the planet through the co-production of biogenic CO2 and biochar. A family-owned company co-founded 30 years ago by Marc and Philippe Haffner, Haffner Energy has been working from the outset to decarbonize industry and all forms of mobility, as well as governments and local communities.
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.
Inside This Issue 🏗️ Hyundai Unveils $6B Hydrogen-Powered Steel Mill in Louisiana, Aims to Position State as National Energy Leader 🤝 Deep Sky Inks Next DAC Deal in Germany with Greenlyte Carbon T...
Inside This Issue 🍁 Inside Canada’s Quiet Takeover of the Carbon Capture Industry ✈️ Phillips 66 to Supply SAF to British Airways in Calif 💧 HyVera Distributed Energy Launches Green Hydrogen-On-De...
Inside This Issue 🌍 1PointFive Announces 50,000 Metric Ton Carbon Removal Agreement with JPMorganChase 📊 Carbon Direct Unveils First Empirical Baseline on Carbon Dioxide Removal and Environmental ...
Pacifico Mexinol project, a 6,130 MT per day ultra-low carbon methanol production facility worth more than US$3.3b will be located near Topolobampo, Ahome, Sinaloa. Once operational in 2029, Pacif...
Microsoft Signs Deal to Remove 1.1 Million Tons of CO2 Through Waste-to-Energy Carbon Capture
Oslo-based power and heat provider Hafslund Celsio announced today a new carbon removal offtake agreement with Microsoft, with the tech giant purchasing more than 1 million tons of carbon credits o...
Bayou Bend Project Aims to Advance Carbon Dioxide Storage Along the US Gulf Coast
The joint venture is intended to help critical industries in the area lower the carbon intensity of their operations. Jay LeJeune likes a challenge. That’s why he signed up to be part of the Bayou...
Approval in Principle (AiP) for World's First LCO₂ / Methanol Carrier
Tokyo, June 30, 2025 - Mitsubishi Shipbuilding Co., Ltd., a part of Mitsubishi Heavy Industries (MHI) Group, and Mitsui O.S.K. Lines, Ltd. (MOL) have acquired Approval in Principle (AiP)(Note1) fro...
Follow the money flow of climate, technology, and energy investments to uncover new opportunities and jobs.